When SUPERTEE approached us they held a premium position in the kicking tee market in NZ and Australia. Their product was used by leading rugby players and they were a sought after brand by fans and junior players. However, with a desire to grow brand awareness and sales on a global scale, their brand identity and product packaging needed an overhaul to support their vision and global objectives.
After conducting a thorough competitor analysis to ensure we positioned the SUPERTEE brand effectively in the marketplace, we developed a strategic brand identity that addressed the hierarchy of the brand and their full product line. This included a new logo, a positioning statement that captured their competitive advantages, development of the look and feel for each product, and development of the core languaging and tone of voice.
Following the initial brand development work, we then developed packaging for the full SUPERTEE product range. This involved careful consideration of the hierarchy and layout of information and how to showcase their partnership with one of the world's most known and celebrated rugby players, Dan Carter.
Tuskany delivered a premium brand identity and product packaging that allowed SUPERTEE to stand out in the marketplace in a compelling and desirable way. This work has enabled and supported the brand's vision to grow on a global scale and increase their sales to global sporting goods chains and directly to end consumers.
