By Stephen's own admission (the owner at The Pilates Loft), his website needed an update. His existing site was on an old Wordpress template that no longer really worked, it wasn't responsive and didn't show the quality Pilates service he offered nor the fantastic studio location he works out of. Our challenge was to come up with something that stood out from a competitive Pilates market here in Tauranga that would engage users, attract new clients and show how coming to The Pilates Loft will benefit those looking to take it up. Stephen was keen to put a focus on current clients and the benefits they have seen since starting Pilates rather than preaching about his own skills so this was something to be considered throughout the project.
