Kaimai Distillery is the embodiment of passion, craftsmanship and innovation. So, when they walked through our doors and asked if we could help them elevate their brand, we said – hell yes!
What a privilege to work on such an innovative brand that is firmly establishing and growing its place in the very fabric of the New Zealand spirit’s landscape. Already award winning before they met with us, this amazing distillery just never stops innovating, creating and refining what they are doing.
So, we went to work on their brand, to capture the magic, integrity and purity of what they do.
Kaimai Distillery’s range is rich with heritage and untold stories, so, for their brand positioning we developed a new brand story that captured this in an evocative and relevant way with the target audience. “There’s a story in every glass.” Became their positioning statement and their brand story now deeply articulates their story of rich botanicals and heritage, the purest ingredients and an indulgent passion to create an endless story of pleasure from the first sip.
Our work has encompassed logo design, brand strategy, brand campaign development, website redevelopment, new product branding and launch, marketing, social media and PR.
When you get the privilege to work with a client as amazing as Kaimai Distillery – wow the days are good!
