For the last 10 years we have marketed Tauranga city centre on behalf of Mainstreet Tauranga. It would be impossible to sum up everything we have done over those 10 years, but suffice to say, it was a privilege to be involved. At the heart of the city centre are some amazingly passionate business people, supporters, and partners who make up this resilient business community.
Marketing a city centre is expansive and Tauranga city centre has its challenges. As an agency we needed to be adept at developing an ever-evolving marketing strategy that could deliver effective campaigns, encompassing a smart digital strategy that would allow us to build a massive audience on the Downtown Tauranga social media platforms, and adroit at pivoting at a moment’s notice to encompass the changing dynamics of a transforming city centre.
Not only did we market the city centre as a destination, but over the years we delivered everything from large scale outdoor photographic exhibitions to Christmas parades, art installations, Taste Tauranga dining festivals, car giveaways, fashion events, shopping sprees, school holiday programs, Activate Vacant Spaces, cruise ship shuttle services, a ferry service and so much more as part of our event management delivery.
We secured more than $1.3m of additional sponsorship funding for these initiatives on behalf of Mainstreet Tauranga.
We are proud to have worked in partnership with the Board of Mainstreet Tauranga and the city centre over this time.
