When Hello Sushi approached us to create a dynamic, interactive, user-friendly website for the their brand we were delighted to help.
Logistical discussions were important with this project as it became apparent that there were going to be some fundamental requirements that would restrict having one website provide the full functionality for the Hello Sushi brand.
From our discussions we were able to establish the overarching proposed framework of the main websites and the requirement of several store websites that would be needed to interact with each other to ensure we retained an optimised customer experience. The priority was to ensure they would all be user friendly, and that the main website would interact seamlessly to each store site once the user selected their preferred store. Each store would then need to be able to see, track and process payments for their own orders.
Working in WIX, our client’s preferred supplier, we first created the main website in its entirety with imagery, text, and all required content and functionality. We then went on to establish each of the stores, personalising each website so the user knew who they were ordering from and talking to after a seamless transition.
To support the launch of the new websites, Tuskany was also contracted to relaunch Hello Sushi’s Social Media presence. By developing a cohesive look and feel to showcase the brand and the quality of their product offerings, along with a strategic content calendar, we were able to achieve strong reach and engagement across their geographic territories with their target markets. This saw a significant lift in traffic to their digital platforms.
